#AfricaAllah addresses the term social media manager

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What is a Social Media Manager?

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As defined by Kay Hebbourn

social media manager simply manages the social media networking and marketing on behalf of individuals and organisations.

Social media is this year’s black and the most cutting edge form of marketing and networking. Why? Because it takes us back to basics, back to real time two way communication. Done well it is about communication to and from a service or product provider and customers. It is about finding out the needs of the customer through direct communication and following triends. This is done through various

Social Media Consultation

In My Experience

Social media management is not only about driving supporters (not fans) to a profile but keeping them engaged. Oddly enough it isn’t about quantity it is about the quality and the number of shares, retweets and likes.

 Your goal in social media is to create evangelist for your  brand and be  engaging with supporter on a human level. Transparency and honest is important in this process because your supporters need to feel they can trust  you and your brand. Sharing part of your life or professional experiences  make you relate able. Giving advice or offering your professional opinion helps to position you as a trusted professional.
When managing social content for clients you must  understand and research their  industry, business and personality. Lastly, it is my advice the you use only their established content  when  representing their personal brand or business as we want to stay as honest and true to the persona as possible.
As part of social media management  is training teaching your clients to adopt new habits, ie. a tweet a day,a check in or photo post once a week. Continuous study on new media trends, changes and adaptations in new and social media is mandatory because new and social media is an ever evolving industry. What worked last week me be ineffective today.
Numbers mean nothing. Don’t assume because you have high numbers you have a strong following. Use analytic to  identify  your strong points.
  • Who are you trying to reach? (WHY)
  • Why would people what to support your content? (What problem or issue do you address?)
  • Do you have dormant fans?
  • How many people are engaging with your content?
  • What is the ratio of views vs fans on content?
  • How many supporters are in your professional circle(s)?

11 Qualities of an effective Social Media Manager …. Read More

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