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Lead  digital engagement across the organisation. Provide training for volunteers and staff on new media tactics and social SCTPN - #1ViralVoice for Sickle Cell Awarenessmedia best practices. Manage the  team in ensuring effective strategy, delivery and evaluation of all digital activities. This includes websites, online marketing, online engagement, social networks, e-commerce, online fundraising, video, SMS and various internet projects.


Key Responsibilities:

  • Implement and develop digital engagement strategy
  • Steer new website development – prioritising requirements, choosing application and suppliers
  • Generate awareness of charity and issues and drive traffic to digital activities through online marketing and communications
  • Continually develop websites to provide trusted, interesting, informative and personalised online content
  • Monitor and steer development of content strategy and engagement strategies
  • Develop, implement and optimise online income opportunities
  • Develop strategies, tools and applications to increase supporter conversion, engagement and retention
  • Responsible for setting, monitoring and forecasting income and expenditure budgets
  • Evaluate and communicate online evaluation, statistics and results
  • Ensure corporate identity is adhered to online and all legal requirements are met
  • Manage the licences, development and upgrades of the digital technical platforms
  • Manage and inspire the Digital Media team
  • To work with IT on technical issues
  • Manage relationships with key third party digital suppliers/agencies
  • Keep abreast of development in the digital arena, identify new digital opportunities and be a digital evangelist for the charity

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