Turn print promotions into digital interactions w/ QR Codes

Posted By: DIRadioCast On:

Who will benefit from the use of QR Codes marketing implementation?

All businesses and individuals with an online presence or looking to create an one.


What is a QR Code?

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and large storage capacity compared to standardUPC barcodes. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.


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